Intervention(s)
The Wellbeing Services County of Ostrobothnia, a mid-sized administrative region in Western Finland, will launch its digital clinic platform, a website and app for its digital services, on April 15, 2025. Over time, the digital clinic platform will include several different chat channels for various services. The main channel, the digital clinic, will be a chat channel to contact primary care professionals. The initial contact will be with a nurse, after which the nurse has the opportunity to consult with a physician. Primary care patients with new health issues who choose to contact the digital clinic are expected to log in with strong identification for a care needs assessment and treatment. At the time of writing, the plan is to keep the digital clinic open from 8 AM to 3 PM Monday through Thursday and from 8 AM to 2 PM on Fridays. Other chat channels that Ostrobothnia plans to launch using the platform, such as a chat for social services, a chat for rehabilitation, and a chat for customer service, do not require strong identification, and are not intended to serve as a substitute for the digital clinic.
Our intervention is to randomize access to the digital clinic for a nine-month period, starting on April 15. The randomization assigns households to two groups that either have access (the treatment group) or do not have access (the control group) to the newly launched digital clinic. Individuals in the treatment group will have access to the digital clinic immediately after its opening. The entire population residing in the region will have access to the digital clinic after the nine-month trial period. The trial does not affect access to other available alternatives for contacting primary care, such as traditional public primary care, occupational healthcare, or private clinics.
The intervention (access to the digital clinic) is accompanied by an information campaign targeting all households in the treatment group. The primary communication channel with the treatment group is through mailed letters. These letters will inform recipients about their option to use the digital clinic during the trial period and provide instructions on what the digital clinic is, and how to use it, as well as the rationale for granting access initially only to a randomly-selected subgroup of the population. We will send these information letters to all households belonging to the treatment group. We will send one letter per household and randomize the recipient within the household so that all household members over the age of eighteen have the same probability of receiving the letter. In a small sample of households consisting only of minors, all individuals aged 15 to 18 have an equal probability of receiving the letter. There will be no information letters addressed to individuals under the age of fifteen. The letters will be mailed shortly before the launch of the digital clinic.
For more information on the intervention, see Section 3 of our Analysis Plan (PAP).