Abstract
This study examines the impact of altruistic priming on individuals’ risk tolerance. Utilizing an online experimental design, participants are randomly assigned to either a treatment or a control group. Those in the treatment group are exposed to a validated altruism-themed video, while those in the control group view a neutral video. The altruism video has been pre-validated in a laboratory setting. Following the priming, we elicit participants’ emotional states, Finally, all participants complete an incentivized staircase task to measure their risk tolerance. The primary outcome is a risk-tolerance measure derived from the staircase task, and we assess whether emotions mediate the effect of altruistic priming on risk tolerance.