Abstract
The adoption of orange-fleshed sweet potato (OFSP) among smallholder farmers in sub-Saharan Africa (SSA) is a highly effective strategy for addressing vitamin A deficiency, a condition that can impair immune function, increase the risk of severe infections, and cause preventable blindness. However, adoption rates remain low in many parts of SSA, and farmers who initially adopt OFSP often dis-adopt it within a few production cycles following the end of agricultural interventions that promote it. Existing evidence indicates that adoption is influenced by a combination of farmers’ socio-economic characteristics, consumption preferences, and agronomic traits; however, the reasons behind dis-adoption remain largely unexplained and underexplored in the literature.
In this study, we assess the relevance of key potential mechanisms to enhance the sustainability of OFSP adoption over time among smallholder farmers with children under 5 in the Lake Region in Tanzania. The intervention focuses on strengthening the entire value chain—from production to consumption by conducting the following activities: (1). Strengthen seed systems and input markets to ensure that farmers have consistent access to quality planting materials. This involves supporting vine multipliers, establishing decentralized vine nurseries, and facilitating private sector participation in seed distribution; (2). Provide agricultural and nutrition trainings to promote OFSP adoption among female and male farmers and conducting awareness campaigns highlighting the nutritional benefits of OFSP to stimulate consumer demand; (3). Provide commercialization trainings to farmers, local bakers, and processors to support the creation of a robust demand for OFSP roots and processed products (e.g., bread, chips, puree) to cater to diverse consumer preferences.
To assess the program impacts, we designed a 2-year, mixed-methods experimental study in 120 villages in the Lake Region. The evaluation randomizes access to inputs and trainings at the village level with 75 villages receiving trainings on OFSP agricultural production, nutrition, and commercialization as well as connecting OFSP producers with local OFSP buyers and processors; 25 villages receiving only the agricultural and nutrition trainings; and 20 villages in the pure control group. A key aspect of the design is that it explores the role that commercialization has on sustainability.
In addition, in the 75 villages receiving trainings on OFSP agricultural production, nutrition, and commercialization, we will leverage aspects of the selection of the community-based extension agents (CBEAs) -who are trained farmers- to investigate how the social diffusion of the information provided by the project occurs and to what extent the number and gender of the trainers disseminating information influences program impacts. Furthermore, we also collect qualitative data to assess the quality and extent to which the program is implemented as designed, identify challenges and facilitators to program implementation, and understand how beneficiaries in the program areas experience the program.