Abstract
We investigate the role of generative artificial intelligence (AI) on human creativity. Participants receive 20 matchsticks (without heads) and are required to assemble a form within a 5-minute time frame. In addition to a control treatment with no assistance, the AI treatment allows partic-ipants to select among the following options: 1) no assistance, 2) AI assistance in providing prompt words (such as “animal”, “nature”, “transport”) to trigger ideas, or 3) AI assistance in showing concrete but incomplete forms (such as a partial star diagram). At the end of the ex-periment. participants complete a questionnaire with socio-demographic questions and self-assessed items about creativity and their experience with AI in daily and professional life. The assembled forms are photographed and presented to a judging panel that ranks the art works using predefined criteria of originality and elaboration. The top 3 participants of each session receive monetary prizes of decreasing size. Among other objectives, we are interested in determining to what extent AI supports or impedes creativity, whether subjects who rate them-selves as uncreative assemble more creative forms with AI assistance compared to uncreative-rated subjects without assistance, and whether this difference is also observed among subjects who rate themselves as creative.