How do rising temperatures affect consumer expectations?

Last registered on July 03, 2025

Pre-Trial

Trial Information

General Information

Title
How do rising temperatures affect consumer expectations?
RCT ID
AEARCTR-0016326
Initial registration date
July 02, 2025

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
July 03, 2025, 3:49 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Region
Region
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Region
Region

Primary Investigator

Affiliation
European Central Bank; University of Glasgow

Other Primary Investigator(s)

PI Affiliation
European Central Bank; CEPR; University of Glasgow
PI Affiliation
European Central Bank
PI Affiliation
De Nederlandsche Bank

Additional Trial Information

Status
Completed
Start date
2024-09-04
End date
2025-07-03
Secondary IDs
Prior work
This trial is based on or builds upon one or more prior RCTs.
Abstract
In this experiment, we will collect baseline data to elicit consumers' beliefs about temperature change, their concerns about climate change, and their awareness and knowledge regarding climate change mechanisms. Existing literature suggests that the majority of consumers are concerned about climate change and attentive to climate news; however, little is known about how environmental changes affect consumer expectations. We implement an experiment within a large-scale population-representative survey of euro area consumers (covering 11 euro area countries). We randomly assign respondents to different temperature change scenarios and elicit their expectations regarding macroeconomic variables subject to these scenarios. Our experiment is implemented in the European Central Bank's Consumer Expectations Survey (CES) and is conducted by Ipsos Public Affairs.
External Link(s)

Registration Citation

Citation
Georgarakos, Dimitris et al. 2025. "How do rising temperatures affect consumer expectations?." AEA RCT Registry. July 03. https://doi.org/10.1257/rct.16326-1.0
Experimental Details

Interventions

Intervention(s)
We field a large-scale survey RCT using scenario questions. In particular, we assign consumers different climate change scenarios and elicit the impact of various scenarios on consumer expectations about macroeconomic variables.
Intervention (Hidden)
We field a large-scale survey RCT. In particular, we assign consumers different climate change scenarios and elicit the impact of different scenarios on consumer expectations about macroeconomic variables.

Consumers’ expectations about the effects of climate change on the macroeconomy may be influenced by their socioeconomic characteristics, as well as by idiosyncratic, unobserved factors and beliefs that are likely time varying (e.g., concerns about the future in general, political beliefs, knowledge about the effects of climate change, etc.). Such unobservables are likely to also correlate with consumers’ awareness of different climate scenarios. As a result, estimating the causal effect of different climate change scenarios on consumers’ beliefs about the macroeconomy is empirically challenging and cannot be addressed with standard econometric methods.

To address this empirical challenge, we will implement a randomized controlled trial in the September 2024 (initial pilot) and June 2025 rounds of the CES as part of a special-purpose module fielded after the regular survey. Respondents will be randomly divided into four different groups at the country and recruitment type levels. Each group will receive a different hypothetical scenario for global average temperature change. First, we will explain that “According to historical data, the annual average global temperature in 2023 has increased significantly by about 1 degree Celsius compared to 50 years ago”. This information helps put the total change in temperature in perspective.

Thereafter, we will provide respondents with different temperature scenarios (ranging from -1.5 to +3 degrees Celsius) and subsequently elicit their qualitative expectations for important macroeconomic variables (e.g. consumer prices, growth, unemployment). Additionally, in June 2025, we will also collect quantitative forecasts for consumer prices and growth, as well as their willingness to pay, to mitigate an increase in average global temperatures.

In addition to their expectations about consumer prices, respondents indicate the expected consequences for the macroeconomy (economic growth and unemployment), asset prices (stock prices and house prices), public finances (government debt and taxes), as well as their household financial well-being. Apart from the economic variables, we ask for the consequences for biodiversity and immigration to verify the plausibility of consumer expectations for non-economic variables. Finally, we ask for the consequences of “the number of Oscar-winning movies,” which is included as a placebo outcome item, as there is no reason to expect a change related to global temperature changes. If consumers expect that global temperature systematically affects the number of Oscar-winning movies, this would be a reason for concern about the experiment design and the presence of survey demand effects on outcome variables. To avoid any order effects influencing our results, we block-randomized the order of the outcome variables, grouping those that logically belong together, such as the three items related to price expectations.
Intervention Start Date
2024-09-04
Intervention End Date
2025-07-03

Primary Outcomes

Primary Outcomes (end points)
The primary outcome variables of the trial are:

Consumer expectations about different macroeconomic variables (qualitative)

Consumer expectations about different macroeconomic variables (quantitative)
Primary Outcomes (explanation)
"Consumer expectations about different macroeconomic variables": We elicit expectations about macroeconomic variables (consumer prices, unemployment, growth, government debt, taxes, house prices, stock prices) on a Likert-type scale (decrease a lot; decrease a little; no effect; increase a little; increase a lot) and we group outcomes in three categories (decrease; no effect; increase) to ensure cross-concept comparability of the estimated marginal effects.

"Consumer expectations about different macroeconomic variables (quantitative)": Consumers' quantitative expectations are elicited as point forecasts, from which respondents choose a percentage change from a list of possible options.

Secondary Outcomes

Secondary Outcomes (end points)
Secondary outcome variables will include:
Consumer expectations about non-macroeconomic concepts
Willingness to pay to mitigate climate change
Secondary Outcomes (explanation)
We elicit non-macroeconomic expectations (biodiversity, financial wellbeing, migration) on a Likert-type scale (decrease a lot; decrease a little; no effect; increase a little; increase a lot) and we group outcomes in three categories (decrease; no effect; increase) to ensure cross-concept comparability of the estimated marginal effects.

"Willingness to pay to mitigate climate change": We elicit the monthly monetary amount consumers are willing to pay the government to limit global average temperature increases (over the next 5 years).

Experimental Design

Experimental Design
We implement a survey RCT by showing people four different hypothetical temperature scenarios. Our research design is a between-individual design.

Our experimental design is implemented in a well-established high-frequency online survey conducted by Ipsos Public Affairs on behalf of the European Central Bank. We randomly assign respondents different temperature scenarios and elicit their expectations for key macroeconomic variables under these different temperature scenarios.
Experimental Design Details
Randomization Method
Randomization is implemented by the survey provider (Ipsos) by a computer
Randomization Unit
Randomization is implemented on the individual (respondent) level with equal probability (25%) across the four temperature scenarios. Additionally, we block-randomize by country and recruitment type (a blended sample of probabilistic and non-probabilistic survey respondents).
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
About 19,000 consumers with varying sample sizes per country (3000 in the largest four countries: Germany, Spain, France, Italy; 1000 in the remaining countries) per experiment (the initial pilot fielded in September 2024 and the main experiment fielded in June 2025). Some respondents might appear in both experiments.
Sample size: planned number of observations
About 19,000 consumers with varying sample sizes per country (3000 in the largest four countries: Germany, Spain, France, Italy; 1000 in the remaining countries) per experiment (the initial pilot fielded in September 2024 and the main experiment fielded in June 2025). Some respondents might appear in both experiments.
Sample size (or number of clusters) by treatment arms
We have four treatment arms (temperature scenarios) in each experiment, this will approximately yield 750 clusters per treatment arm in the largest four countries (Germany, Spain, France and Italy) and 250 in the remaining countries, per experiment (the initial pilot fielded in September 2024 and the main experiment fielded in June 2025).
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
not available
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number

Post-Trial

Post Trial Information

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials