Experimental Design
This study is a Pilot Randomized Controlled Trial (Pilot RCT) with individual-level randomization.
Pilot Purpose: The primary objective of this pilot phase is to test the feasibility of the field protocol, validate the recruitment logistics, and test the effectiveness of the treatment (videos) and measurement (survey) instruments before a potential scale-up.
Target Population: The population of interest is informal workers in the construction sector (e.g., masons, carpenters, electricians) located primarily in Luque, Paraguay. Eligibility criteria are: being aged 18-65, not registered with the tax authority (DNIT), and not affiliated with the social security system (IPS).
Experimental Design and Treatment Arms: Eligible participants will be randomly assigned to one of three arms. Each participant will watch only one intervention video:
● Control Group (T0): Receives a video with basic administrative information about the RESIMPLE regime (requirements, costs, registration process).
● Treatment 1 (T1 - Economic Framing): Receives the same administrative information (T0) supplemented with framing that highlights the direct economic benefits of formalization (e.g., access to credit, stability, new clients).
● Treatment 2 (T2 - Social Framing): Receives the T1 information (administrative + economic) plus a social norms framing that emphasizes collective benefits and contribution to the common good.
Procedure and Outcome Measurement: Recruitment is conducted in the field. After eligibility screening, randomization is executed (pre-loaded on tablets) and the participant watches the assigned video. Immediately following the intervention, the participant completes a structured survey measuring perceptions, self-efficacy, institutional trust, and intention to formalize.
Finally, to capture a behavioral outcome, participants are offered a choice between two incentives: a) A monetary payment (PYG 20,000). b) Personalized assistance to register for RESIMPLE (including coverage of the first contribution payments and invoices print), this is approximately PYG 200,000.
The choice of incentive (a vs. b) will serve as one of the main outcome variables for this pilot.