Using technology to deliver preschool services at scale: Experimental evidence from India

Last registered on December 26, 2025

Pre-Trial

Trial Information

General Information

Title
Using technology to deliver preschool services at scale: Experimental evidence from India
RCT ID
AEARCTR-0017446
Initial registration date
December 11, 2025

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
December 26, 2025, 2:12 AM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Primary Investigator

Affiliation
Binghamton University

Other Primary Investigator(s)

PI Affiliation
Stockholm School of Economics
PI Affiliation
ITAM
PI Affiliation
UC San Diego

Additional Trial Information

Status
Completed
Start date
2021-11-01
End date
2023-11-01
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
We experimentally evaluate a large-scale technology-assisted home-stimulation program to enhance parent-child interactions among children aged 3 to 5. The base intervention, which provided structured learning activities via WhatsApp groups, was successfully implemented at scale and engaged parents, but did not improve children’s math and language outcomes. Based on learnings from the at-scale base intervention, an intensive intervention efficacy trial was sequentially implemented, featuring structured preschool worker support and intensified engagement—more frequent, personalized messaging. The intensive program increased parental engagement beyond the base version, and improved children’s learning outcomes by 0.12σ. At a total implementation cost of $3.39 (285 INR) per student, the intensive program provides a proof of concept of a highly cost-effective and scalable intervention for improving early childhood learning in low-and middle-income countries.
External Link(s)

Registration Citation

Citation
Keskar, Ajinkya et al. 2025. "Using technology to deliver preschool services at scale: Experimental evidence from India." AEA RCT Registry. December 26. https://doi.org/10.1257/rct.17446-1.0
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Experimental Details

Interventions

Intervention(s)
We evaluate two iterations of such a technology-aided program designed to improve child development in India’s public preschools. Developed by the nonprofit, Rocket Learning (RL), the intervention incorporates key insights from home-visitation programs into a scalable, digital format. It delivers structured cognitive-development activities to parents and preschool (anganwadi centers, or AWCs), via WhatsApp groups that include parents and workers at each center. Parents are encouraged to post photos or videos of completed activities on the WhatsApp group, and automated behavioral nudges (managed by a centralized technology back-end) were sent to encourage participation. The content and approach draw on successful home-visitation models emphasizing group interactions and feedback (e.g., Andrew et al. (2020)).

The intensive version of the program introduced two key modifications. First, building on evidence from school-age children that engaging teachers in tech-enabled instruction improved learning outcomes, while bypassing them can be counterproductive (Beg et al., 2022), there was increased support for anganwadi workers. Workers in the intensive group received more content, guidance, and peer support activities; participated in more frequent training sessions; and were encouraged to boost parental engagement through phone calls and parent-teacher meetings. Second, it increased the frequency and personalization of messages to parents, as well as nudges and encouragement to boost engagement on the WhatsApp groups.
Intervention (Hidden)
Intervention Start Date
2021-11-01
Intervention End Date
2023-11-01

Primary Outcomes

Primary Outcomes (end points)
The primary outcome of interest is students’ learning outcomes. In particular, mathematics, executive function, and the local language, Marathi.
Primary Outcomes (explanation)
We use Item Response Theory (IRT) to convert the raw scores on the oral tests into four latent ability measures: math, language, executive function, and overall cognitive ability.

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
Regular Rocket Learning Program
The study universe comprises 13 administrative blocks (referred to as projects) within the district of Amravati. Each block was subdivided into clusters of anganwadi centers, referred to as “beats”, as per the ICDS hierarchical structure. The 13 projects included 88 beats, but we excluded those with fewer than 3 anganwadi centers, leaving 85 in total. The randomization for the regular Rocket Learning intervention, which commenced in November 2021, was conducted at the beat level and stratified at the project level. A total of 45 beats were assigned to the treatment group, which received the regular Rocket Learning program, and 40 to the control group. All anganwadi centers in each beat were either treated or left as controls. We randomly sampled three anganwadi centers within each beat to be surveyed. As a result, our sample for the first year of the experiment consists of 135 treated anganwadi centers across 45 beats, and the control group consists of 120 anganwadi centers across 40 beats.

Intensive Rocket Learning Program

The randomization for the intensive intervention was conducted at the anganwadi level. Anganwadi centers in the intensive variant were all treated in the first experiment and thus received the regular variant of the program from November 2021 to April 2023, and the intensive variant afterward. The randomization protocol was as follows: First, among the 135 anganwadis treated in the first experiment and sampled for our survey, 90 were randomly assigned to receive the intensive program, while the remaining 45 continued to receive the regular program. Randomization was clustered at the beat level, with two AWCs per beat assigned to the intensive program and one AWC assigned to the regular program.

An additional 90 AWCs were randomly selected from the universe of AWCs within the 45 treatment beats (among those not surveyed in the first year of the experiment) to maintain power to study the effects of the regular program vis-`a-vis the control and the intensive arm. This sampling was stratified at the beat level, and two AWCs were selected per beat. These 90 AWCs received regular treatment during the two years of the experiment. The 120 AWCs across the 40 control beats remained in our sample and as controls (as well as all the other AWCs in those 40 beats).

In summary, for the second year of the experiment, our sample consists of: 1) 135 anganwadis in the regular treatment arm — 45 from the first year sample and a new sample of 90 AWCs, all of which were treated with the regular treatment for two years; 2) 90 anganwadis in the intensive arm, which were also in our first year sample — these were treated with the regular treatment from November 2021 to April 2023, and with the intensive treatment afterward; and 120 anganwadis in the control group, which were also in the first year sample, and were never treated in either year.
Experimental Design Details
Randomization Method
Done using STATA on a laptop.
Randomization Unit
Unit of randomization for regular Rocket Learning intervention: group of preschool centers (anganwadis) called beats
Unit of randomization for intensive Rocket Learning intervention: Preschool centers (anganwadis)
Was the treatment clustered?
Yes

Experiment Characteristics

Sample size: planned number of clusters
Clusters for regular Rocket Learning intervention: 13 projects in the district of Amravati

Clusters for intensive Rocket Learning intervention: 45 beats
Sample size: planned number of observations
Planned Number of Observations for regular Rocket Learning intervention: 3,569 households Planned Number of Observations for intensive Rocket Learning intervention: 8,410 households
Sample size (or number of clusters) by treatment arms
Regular Rocket Learning intervention: 135 treated anganwadi centers across 45 beats, and the control group consists of 120 anganwadi centers across 40 beats.

Intensive Rocket Learning intervention: 1) 135 anganwadis in the regular treatment arm — 45 from the first year sample and a new sample of 90 AWCs, all of which were treated with the regular treatment for two years; 2) 90 anganwadis in the intensive arm, which were also in our first year sample — these were treated with the regular treatment from November 2021 to April 2023, and with the intensive treatment afterward; and 120 anganwadis in the control group, which were also in the first year sample, and were never treated in either year.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
Institute for Financial Management and Research (IFMR)
IRB Approval Date
2022-08-17
IRB Approval Number
NA

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
Yes
Intervention Completion Date
November 01, 2023, 12:00 +00:00
Data Collection Complete
Yes
Data Collection Completion Date
November 01, 2023, 12:00 +00:00
Final Sample Size: Number of Clusters (Unit of Randomization)
Regular Rocket Learning Intervention: 45 beats in treatment and 40 beats in control.
Intensive Rocket Learning Intervention: 135 anganwadis in regular treatment, 90 anganwadis in intensive treatment, and 120 anganwadis in control.
Was attrition correlated with treatment status?
No
Final Sample Size: Total Number of Observations
Regular Rocket Learning Intervention: 1,281 households
Intensive Rocket Learning Intervention: 3,934 households
Final Sample Size (or Number of Clusters) by Treatment Arms
Regular Rocket Learning Intervention: 656 households in regular treatment and 625 households in control Intensive Rocket Learning Intervention: 988 households in intensive treatment, 1590 households in regular treatment, and 1356 households in control
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials