Intervention(s)
The study includes two sequential interventions implemented during a lab-in-the-field survey.
The first intervention is a structured hypothetical job choice exercise designed to elicit preferences over different types of economic activities. Participants are asked to choose between female-dominated and male-dominated job options that differ only in income, with all other job characteristics held constant and clearly stated. Depending on treatment assignment, the exercise is completed either individually by the woman or jointly by the woman and her husband, allowing comparison of decisions made alone versus within the household.
The second intervention is a short motivational video featuring women who have completed technical training, entered economic activities traditionally dominated by men, and operate successful businesses with family support. The video is informational and inspirational in nature and does not include promises of employment or material benefits. Exposure to the video occurs either individually or jointly with the husband, depending on treatment assignment, and a control group do not receive the video.