Sample size (or number of clusters) by treatment arms
45,200 households are sent a postcard, while the remaining 16,274 households are not.
Among households that receive a postcard, we randomly assign them to one of two sub-treatments:
- 50% are assigned to a website without a chatbot.
- 50% are assigned to an otherwise identical website with a chatbot.
And among households assigned to the chatbot condition, we randomly assign them to one of two sub-treatments:
- 50% are assigned to a more human-like version ('Marina').
- 50% are assigned to a less human-like version ('Chatbot').