Experimental Design
The study employs a randomized encouragement design (RED). We first recruit a sample of contractors in Pennsylvania to complete a baseline survey on past installations by technology type, sales practices, heat pump installation practices, and firm characteristics. We then randomly assign geographic statistical areas ("metropolitan areas") to a treatment and a pure control group. Within each treated metropolitan area, we randomly assign contractors to either an encouragement group or a spillover group. The encouragement group receives information and a financial incentive to attend a heat pump training, conditional on a training being available in the metropolitan area, while the other contractors do not receive additional outreach. Because training remains available to all contractors, this design identifies the effect of training participation through experimentally induced variation in training take-up. After the intervention period, we invite all participants to complete a follow-up survey similar to the baseline survey to measure key outcomes, including heat pump installations, sales practices, and knowledge.