Abstract
We examine how businesses form expectations and make pricing decisions when economic conditions are uncertain. Participants complete a hypothetical business decision task in which they make repeated pricing choices in a changing market environment. The study is designed to help us understand how firms think about future costs, demand, and broader business conditions, and how these expectations are reflected in their pricing decisions. By comparing decisions across different economic conditions, we will provide evidence on how businesses respond to uncertainty and changing market environments. The findings will contribute to a better understanding of firm behaviour, price-setting, and business expectations.