Experimental Design
Our target is the 846 households that received either red or white sorghum seeds in September 2022 as part of a randomized controlled trial in five wards in Sinazongwe District, Southern Province, Zambia.
During the survey period from September-October 2026, we will visit each target household twice. During the first visit, we will conduct three activities: 1) a short household survey, 2) practice rounds using a bar of regular soap to familiarize respondents with the BDM mechanism, and 3) the BDM auction for 3kg of sorghum seeds for production purposes. Specifically, we will measure WTP for ZSV36R (red variety) and ZSV17 (white variety) for each respondent, although only one variety will ultimately be auctioned. The market price of both ZSV36R and ZSV17 is 372 ZMW per 10 kg. For the BDM auction, the randomly drawn purchase price will be 0, 20, 40, 60, or 80 ZMW per 3kg, with each price having a 20% chance of being drawn. Approximately one week after the first visit, we will meet the target households again at a designated public location to finalize the BDM transactions, including the exchange of money and seeds for households whose bids result in a purchase. In July-August 2027, we will follow up with the surveyed households to ask about agricultural practices during the 2026/27 rainy season and other economic activities.