Primary Outcomes (end points)
1. The first primary outcome is farmers’ understanding of KhetScore, measured using a short knowledge questionnaire after the information intervention. The questionnaire captures whether farmers understood key determinants of KhetScore, including the role of productivity, crop health, and weather-related production risk.
2. The second primary outcome is immediate input allocation in a coupon basket activity. In this activity, farmers allocated an INR 1,000 input coupon across a menu of agricultural input categories, including seed, organic inputs, crop protection, crop management, chemical inputs, and land and water management. This outcome captures intended input priorities immediately after the intervention.
3. The third primary outcome is actual coupon redemption, measured using administrative redemption data from the partner organization. These data record whether farmers redeemed the coupon and which product categories were redeemed during the coupon redemption window of 180 days.