Intervention(s)
We randomize financial incentives to increase participation in recreational sports and exercise on campus. The incentives were structured as follows: Students were offered an initial endowment of CHF 100 (equals approximately USD 110 at the time of the experiment) in each semester. Therefore, students could earn a total of CHF 200 (CHF 100 per semester). The CHF 100 corresponds to CHF 10 per week (over 10 weeks). If students participated in activities in the gym twice per week during every week, they received the entire amount. Each week the endowment was reduced by CHF 5 if they participated only once that week, and by CHF 10 if they did not participate at all that week. In each cohort, we provided the incentives in two semesters. Incentives were provided in 10 weeks out of the 14-week semester. These 10 weeks covered the third and the last week of the semester. We did not provide incentives during a two-week break in the middle of the semester as most students are not in St. Gallen.
To possibly obtain larger effects on sports and exercise participation, we structured the incentives appealing to students’ loss aversion. That is, we framed the incentives in a way such that students would lose money if they did not exercise instead of receiving money if they did (Kahneman and Tversky, 1979). Such incentives have proven to be effective in our pilot study. Note that by appealing to loss aversion, we deviate from the structure of previous studies that used financial incentives to increase exercise (Charness and Gneezy, 2009; Acland and Levy, 2015; Royer et al., 2015).
We invited students in the treatment groups to participate in a pilot program to foster participation in on-campus recreational activities. In the first week of the semester, we sent students a letter with the invitation and a personalized creditcard-sized card to check participation. In addition, we notified students with an email that they had been selected for the pilot program.
Participation was checked by the university sports staff and course instructors. Every time students participated in activities in the gym, the staff or the course instructors handed them a sticker. The personalized cards had two marked slots per week for these stickers. In order to minimize cheating, we instructed gym staff and course instructors to make sure that students wore gym clothes or showed clear signs of physical exhaustion and to check if the name on the card corresponded to the name of the university ID.
At the outset of the following semester, we paid the remaining endowment (max. CHF 100) as a voucher of the university caterer Migros. The voucher could be redeemed in all university cafes and cafeterias as well as in retail stores owned by the same company. Furthermore, the voucher could be exchanged for cash in the main cafeteria and hence should have been valued by the students close to the cash amount.