Experimental Design
The content, design, and delivery of the report cards were based on focus group discussions with parents and schools, where the consensus was that parents wanted both the (absolute and relative) scores of their child and of schools in their village. The two main design challenges we had to address were that (a) school-level test scores potentially reflect a combination of school performance and child selection and (b) test information may be insufficiently granular to allow households to distinguish between different kinds of schools.
Card 1 of the report card reported the score of the child in English, Mathematics, and Urdu, as well as their quintile rank across all tested children. In addition, we also included the average village and school score for the child’s village and school and a quintile rank for each of these. Card 2 of the report card reported scores for all schools in the village, with their quintile rank and the number of children tested. Given that many illiterate parents needed to have the cards explained to them, cards were delivered in person in discussion groups rather than sent by mail.