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Estimating the Impacts of Microfranchising on Young Women in Nairobi
Last registered on August 21, 2014


Trial Information
General Information
Estimating the Impacts of Microfranchising on Young Women in Nairobi
Initial registration date
August 21, 2014
Last updated
August 21, 2014 4:09 PM EDT
Primary Investigator
University of Maryland
Other Primary Investigator(s)
PI Affiliation
University of Maryland
PI Affiliation
The World Bank
PI Affiliation
The World Bank
Additional Trial Information
On going
Start date
End date
Secondary IDs
This research will evaluate the impact of an intervention to provide microfranchising opportunities to young women in Nairobi, Kenya. The research aims to measure the direct impact of a microfranchising intervention on program participants and the indirect impacts of the program on pre-existing businesses in the area of the intervention.

To measure the direct impact on program participants, the research conducts two surveys of participants in the second wave of a micofranchising program being implemented by in six Nairobi neighborhoods. The two surveys comprise: a baseline survey of applicants who will subsequently be randomly assigned to one of two treatment groups or a control (non-treated comparison) group and an endline impact evaluation survey of up to 2000 women who complete the baseline survey. The two treatment groups are designed to compare the relative impact of access to the microfranchising opportunity and access to a cash grant of comparable value. The research will focus on the impact of the treatment opportunities on young women’s labor supply, income and expenditures, savings, empowerment and self-actualization, and overall well-being.

To measure the indirect impact on pre-existing businesses, the research project also includes an enterprise census and a monthly enterprise survey. The census will identify businesses operating in the sectors and neighborhoods of interest, a subset of whom will then be invited to join the enterprise survey. The enterprise survey will be conducted on a monthly basis surrounding the start of the microfranchising program and will focus on the employment, labor supply, revenues and profits of the firm.

External Link(s)
Registration Citation
Brudevold-Newman, Andrew et al. 2014. "Estimating the Impacts of Microfranchising on Young Women in Nairobi." AEA RCT Registry. August 21.
Former Citation
Brudevold-Newman, Andrew et al. 2014. "Estimating the Impacts of Microfranchising on Young Women in Nairobi." AEA RCT Registry. August 21.
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Experimental Details
Intervention Start Date
Intervention End Date
Primary Outcomes
Primary Outcomes (end points)
Our key outcome variables include the following:

Measures of involvement in income-generating activities including self-employment and wage labor (binary indicators, hours worked, etc.)

Measures of individual expenditures and income from all sources and from labor market activities.

Measures of marital status, household composition, fertility, living conditions, and household assets.

Measures of empowerment and self-confidence, including both survey and lab experimental measures.
Primary Outcomes (explanation)
Secondary Outcomes
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
Experimental Design
Randomized controlled trial where applicants to the program are randomized into a microfranchising treatment group, unconditional cash grant treatment group, or control group.
Experimental Design Details
Not available
Randomization Method
Randomization took place in the office using Stata 13.
Randomization Unit
Randomization is at the individual level, stratified by age and neighborhood.
Was the treatment clustered?
Experiment Characteristics
Sample size: planned number of clusters
Sample size: planned number of observations
1341 individuals.
Sample size (or number of clusters) by treatment arms
For the Microfranchising treatment vs. control comparison:
Treatment: 564 young women
Control: 564 young women

For the Microfranchising treatment vs. Cash Grant treatment vs. control comparison (women 18 years of age and above):
Cash grant treatment: 182 young women
Microfranchising Treatment: 362 young women
Control: 364 young women
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB Name
Maseno University Ethics Review Committee
IRB Approval Date
IRB Approval Number
IRB Name
University of Maryland Institutional Review Board
IRB Approval Date
IRB Approval Number