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Decision Making on Food Choices

Last registered on October 22, 2019
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Pre-Trial

Trial Information

General Information

Title
The Price of Moral Values Motivated Beliefs, Selective Search, and Food Consumption
RCT ID
AEARCTR-0004888
Initial registration date
October 21, 2019

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
October 22, 2019, 11:14 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country
United States of America
Region
California

Primary Investigator

Name
Joshua Tasoff
Affiliation
Claremont Graduate University
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Other Primary Investigator(s)

PI Name
Emiliano Huet-Vaughn
PI Affiliation
Pomona College
Contact Investigator
PI Name
Eva Vivalt
PI Affiliation
Australia National University
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Additional Trial Information

Status
In development
Start date
2019-12-01
End date
2020-06-30
Keywords
Other, Welfare
Additional Keywords
JEL code(s)
Secondary IDs
Abstract
People may not want to be confronted with information that implicates their lifestyle as a cause of large-scale suffering. We present a laboratory experiment designed to test for information avoidance in the context of eating meat. Using a formal model of cognitive dissonance we will price people’s value for maintaining consonant beliefs. We will also test whether people conform to a model of deontological moral rules in which there is a discrete psychic cost to eating meat or whether they more closely behave according to a utilitarian model of morality in which the more meat they eat, the greater the psychic cost.
External Link(s)

Registration Citation

Citation
Huet-Vaughn, Emiliano, Joshua Tasoff and Eva Vivalt. 2019. "The Price of Moral Values Motivated Beliefs, Selective Search, and Food Consumption." AEA RCT Registry. October 22. https://doi.org/10.1257/rct.4888-1.0
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
This is a lab experiment.
Intervention Start Date
2019-12-01
Intervention End Date
2020-06-30

Primary Outcomes

Primary Outcomes (end points)
See uploaded document
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
See uploaded document
Experimental Design Details
Randomization Method
Computer
Randomization Unit
individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
500 individuals if funds permit
Sample size: planned number of observations
see above
Sample size (or number of clusters) by treatment arms
see above
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
Claremont Graduate University
IRB Approval Date
2019-08-20
IRB Approval Number
Exempt #3555
Analysis Plan

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Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials