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Leading to Grow: Using the Small Business Charter to promote productivity growth in micro-businesses by catalysing digital technology adoption
Last registered on August 17, 2020

Pre-Trial

Trial Information
General Information
Title
Leading to Grow: Using the Small Business Charter to promote productivity growth in micro-businesses by catalysing digital technology adoption
RCT ID
AEARCTR-0005377
Initial registration date
January 31, 2020
Last updated
August 17, 2020 4:36 AM EDT
Location(s)
Primary Investigator
Affiliation
ALM Analytics & Consultancy Limited
Other Primary Investigator(s)
PI Affiliation
Chatered Association of Buiness Schools
PI Affiliation
University of Aston
Additional Trial Information
Status
In development
Start date
2019-09-01
End date
2020-11-30
Secondary IDs
Abstract
This is an RCT aimed at micro-businesses with 1-9 employees. It is testing whether advice and coaching to treated business through a University-affiliated business school can encourage greater deployment of digital technologies within those businesses. Digital technologies are believed to be an important driver of raising productivity within businesses. We are testing whether an increased understanding and business planning for how such technologies could be deployed in each treated business actually leads to greater adoption and improved business performance metrics.
Total sample size is 750 businesses across 15 University business schools, covered by the Chartered Association of Business Schools (CharteredABS.org)
The trial is funded by the UK Department of Business, Energy & Industrial Strategy (BEIS), in association with Nesta, as part of the Business Basics experimentation fund.
External Link(s)
Registration Citation
Citation
Moody, Anthony, Mark Hart and Roxanne Nazrudeen. 2020. "Leading to Grow: Using the Small Business Charter to promote productivity growth in micro-businesses by catalysing digital technology adoption." AEA RCT Registry. August 17. https://doi.org/10.1257/rct.5377-1.5.
Experimental Details
Interventions
Intervention(s)
Intervention Start Date
2020-02-17
Intervention End Date
2020-08-31
Primary Outcomes
Primary Outcomes (end points)
Change in commitment to implementing new digital technology within business
Primary Outcomes (explanation)
This is a self-reported measure capturing the extent to which the treatment has increased self-reported intentions to implement new digital technologies within the recipient business. It is an intermediate measure on the journey to ultimate outcome being monitored by administrative data to measure changes in productivity
Secondary Outcomes
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
Experimental Design
15 business schools each working with 50 eligible microbusinesses (750 business in total).
After an iniital bselien data collection, all businesses given a 4-hour initial workshop introducing the potential of digital technologies to improve business performance.
50 businesses randomised into 30 treatement and 20 control businesses.
The 30 treatment businesses receive 4 hiurs 1:1 personalised coaching and business planning with an "entrepreneur-in-residence"
The 30 treatment businesses also receive a final wrokshop to reflect plans and implementino challenges/obstacles.
All treatment and control business are re-surveyed to understand level of commitment to implementing new digital technology adoption

Experimental Design Details
Not available
Randomization Method
On computer by pseudo-random number generator with known seed.
Randomization Unit
Randomised at firm-level
Was the treatment clustered?
No
Experiment Characteristics
Sample size: planned number of clusters
No clusters
Sample size: planned number of observations
750 microbusinesses
Sample size (or number of clusters) by treatment arms
450 microbusiness in treatment, 300 microbusinesses in control
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB
INSTITUTIONAL REVIEW BOARDS (IRBs)
IRB Name
Aston University Ethics Board
IRB Approval Date
2019-12-01
IRB Approval Number
N/A