Experimental Design Details
This study uses a 2x3 factorial design: We will have two independent variables (IVs) creating six versions of the information sheet. In addition, we have a no-information-sheet control condition.
IV 1: Colour of information sheet. Participants will receive either a blue information sheet (education condition), or a red information sheet (warning condition).
IV 2: Claims ratio. The information sheet will either show no claims ratio for the add on product, or it will show that the add-on product has a low claims ratio, or it will show a moderate claims ratio.
Finally, there are three separate purchasing scenarios (phone, travel, loan). 'Scenario' is not an independent variable; we are averaging across scenarios for our primary analyses.