To test the three hypotheses, we will implement three interventions that are combined in a field experiment where various treatment and control groups are randomly assigned to either a treatment or control condition. The randomized control trial (RCT) will take the form of a 2x2x2 factorial design, with each intervention corresponding to one hypothesis. To test the first hypothesis, a random sub-sample of input dealers will receive training on proper seed handling and storage. To test the second hypothesis, a rating system will be set up among a random sub-sample catchment areas of input dealers catchment areas, and farmer and input dealers will receive feedback on the ratings before the start of the planting season. To test the third hypothesis, a video that points out the importance of combining improved seed with other inputs and careful crop management will be shown to a random subset of farmers.