The recruitment and selection process occurred at the community (health post) level, with on-the-ground implementation coordinated by district health officials. In each community, paper advertisements for the job were posted in local public spaces, such as schools, churches, and the health post itself. The treatment poster makes career incentives salient. To do so it lists, as the main benefit, the opportunity to ascend the civil-service career ladder to higher and better-paid positions, which are illustrated and enumerated in the poster--e.g., environmental health technician, nurse, clinical officer, and doctor. This incentive is summarized in a bold caption stating, "Become a community health worker to gain skills and boost your career!" In this setting, the pay gradient associated with career advancement is steep, as the starting monthly wage is USD 290 for CHAs, USD 530 for entry-level nurses, USD 615 for environmental health technicians, and USD 1,625 for resident doctors. The control poster, in contrast, lists as the main benefit the opportunity to contribute to one's community, such as "[gaining] the skills you need to prevent illness and promote health for your family and neighbors" and "[being] a respected leader in your community." This incentive is summarized in a caption stating, "Want to serve your community? Become a community health worker!" Potential applicants exposed to the control poster are thus presented with a description akin to the informal community health workers that are common in these areas, a position they would be familiar with.