Concerning the analysis of recruitment strategies, we randomly assign one of three flyer types at the community level, within spatiotemporal blocks given by administrative areas and scheduled days of flyer distribution. Outreach and recruitment activities will initially focus on 113 communities in Accra, Kumasi, and Tamale (in 2020), and will subsequently expand to other locations in Ghana (in 2021). Each type of flyer will be distributed in about the same number of communities. The actual locations where flyers are distributed will be tracked using GPS information collected by the team handing out flyers.
A default outreach campaign will be carried out in Accra, Kumasi and Tamale (in 2020) and nationwide (in 2021) using radio commercials and social media activity. All campaign materials contain key information about the ProfArts program and information on where and when to register. The mobilization campaign is implemented by local partner Lyme Haus Solutions, under contract with GIZ Ghana and in cooperation with Ghana Institution of Engineering (GhIE).
Mobilized artisans register at centers in and near target communities, and they complete a baseline questionnaire at that time. Artisans may also be registered and interviewed at construction sites or other places of artisan employment. The focus of the ProfArts program is on artisans in the Ghanaian construction sector, with a focus on masonry, plumbing, steel bending, metal work/welding, electrical installation, roofing/carpentry, glazing, tiling, painting, and AC technology, and artisans need to have obtained a Proficiency I certificate or have completed an apprenticeship in order to be eligible for program benefits. The registration process is organized and carried out in cooperation with our local partner GhIE.
For the analysis of the effects of the ProfArts program, we will then randomly assign eligible registered artisans to control and treatment groups, within blocks formed based on location and respondents' socioeconomic characteristics. If not all beneficiaries can be provided a complete set of planned benefits, we may randomly assign artisans to specific program components.
Selected artisans will be offered a number of benefits over a time period of about six months. These include (i) top-up training opportunities, including financial literacy training, (ii) certification and licensing through a national craftsmen's register (GhIE), (iii) access to a mobile application to connect with clients (Vodafone Ghana), (iv) state-of-the-art tools and related training (Robert Bosch Ghana), and (v) personal protective equipment and technical advice on occupational health and safety measures (UVEX Arbeitsschutz).
Approximately six months after the end of each benefits period, we conduct endline interviews with the relevant batch of treated artisans and those in the control group, provided they have agreed to be contacted again. We will also receive administrative data provided by our partners concerning beneficiaries' program participation.