Building customers and markets for SMEs through online training

Last registered on May 21, 2021

Pre-Trial

Trial Information

General Information

Title
Building customers and markets for SMEs through online training
RCT ID
AEARCTR-0007711
Initial registration date
May 21, 2021
Last updated
May 21, 2021, 4:18 PM EDT

Locations

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Primary Investigator

Affiliation
World Bank

Other Primary Investigator(s)

PI Affiliation
World Bank

Additional Trial Information

Status
On going
Start date
2020-10-04
End date
2022-12-31
Secondary IDs
Abstract
A randomized experiment with 225 small and medium enterprises is used to test the impact of a program that has the main goal of helping firms to attract new customers, expand markets, adapt their business model, and bounce back from the COVID-19 pandemic by boosting demand for their products, thereby potentially making the firms more attractive to investors.
External Link(s)

Registration Citation

Citation
Cusolito, Ana Paula and David McKenzie. 2021. "Building customers and markets for SMEs through online training." AEA RCT Registry. May 21. https://doi.org/10.1257/rct.7711-1.0
Sponsors & Partners

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Experimental Details

Interventions

Intervention(s)
The treatment group is offered a combination of virtual group-based training sessions by Zoom, as well as a series of one-on-one meetings with a consultant. The control group receives much shorter group-based sessions only.
Intervention Start Date
2020-12-17
Intervention End Date
2021-06-30

Primary Outcomes

Primary Outcomes (end points)
The key outcomes are measured in four domains:
Domain 1: Business Practices and Specific Actions Recommended by Training
The main outcome will be an index of business practices and actions implemented, defined in the pre-analysis plan.

Domain 2: Pivots, Innovation, and Short-term traction.
Three outcomes will be measured here, defined in the pre-analysis plan: (i) whether the firm has pivoted; (ii) whether it has innovated its products; and (iii) an index of traction measures.

Domain 3: Scores of judges (see PAP for definition)

Domain 4: Market expansion and firm performance
This will be divided into two subdomains (market expansion and firm performance), as defined in the PAP.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
See PAP for other outcomes
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
225 firms are individually randomized into two groups: a treatment group of 113 firms, and a control group of 112 firms
Experimental Design Details
Not available
Randomization Method
Individual level randomization done in office by Stata
Randomization Unit
Firm
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
225 firms
Sample size: planned number of observations
225 firms Planning 1 or 2 follow-up rounds of data
Sample size (or number of clusters) by treatment arms
113 treated firms, 112 control firms
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan

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