Evaluation of change in job knowledge and motivation due to interactions on a Facebook peer group.

Last registered on August 17, 2021

Pre-Trial

Trial Information

General Information

Title
Evaluation of change in job knowledge and motivation due to interactions on a Facebook peer group.
RCT ID
AEARCTR-0008067
Initial registration date
August 13, 2021
Last updated
August 17, 2021, 12:01 PM EDT

Locations

Region

Primary Investigator

Affiliation
CSBC

Other Primary Investigator(s)

PI Affiliation
CSBC
PI Affiliation
CSBC

Additional Trial Information

Status
On going
Start date
2021-08-03
End date
2021-12-01
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
JEEViKA is a joint initiative of the Government of Bihar and World Bank that strives for the social and economic empowerment of the rural poor. Facebook and the BMGF (Bill and Melinda Gates Foundation) have partnered with JEEViKA to introduce peer groups of JEEViKA cadres on Facebook. As a part of that partnership CSBC (Center for Social and Behaviour Change) will conduct a rigorous evaluation to determine whether online peer training on topic-specific closed Facebook groups with carefully curated content improves topic knowledge, motivation, and job performance. To this end, we will conduct an RCT with a treatment group that includes participants in the health and nutrition Facebook group where they will receive knowledge collaterals as well as opportunities to engage in work-related conversations, and a control group with participants that are not part of any Facebook group. We will use baseline and endline phone surveys to measure the impact of the Facebook groups.
External Link(s)

Registration Citation

Citation
Agarwal, Aayush, Sharon Barnhardt and Sneha Shashidhara. 2021. "Evaluation of change in job knowledge and motivation due to interactions on a Facebook peer group.." AEA RCT Registry. August 17. https://doi.org/10.1257/rct.8067-1.0
Sponsors & Partners

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Experimental Details

Interventions

Intervention(s)
Treatment includes being added to a closed job related Facebook group that will receive carefully curated content on health and nutrition topics, as well as other messages to increase engagement and discussion on job-related topics on the group.
Intervention Start Date
2021-08-23
Intervention End Date
2021-11-23

Primary Outcomes

Primary Outcomes (end points)
Knowledge score, Job performance Indicator, and Motivation to do the job
Primary Outcomes (explanation)
Each construct is estimated by all the questions referring to that construct. Questions are of the likert-scale rating type, binary yes-no, numerical input, or choosing one of the the predetermined options.

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
Our design is a framed field experiment. JEEViKA cadres of MRP, CNRP and CMs will be recruited into 2 groups (one treatment arm and one control). Details of the recruitment criteria and the treatment arms are explained in the following sections.
Recruitment is followed by a baseline survey that includes questions on knowledge, motivation, job performance indicators, smartphone and social media use, and demographic details. Treatment includes knowledge collaterals and engagement on a health and nutrition Facebook group. A final endline survey will be conducted that matches the baseline survey.
Experimental Design Details
Randomization Method
Participants from each cluster-level federation (CLF) responsible for about 50 villages, are to be assigned to one of two groups using stratified cluster randomization. Participants will be clustered at the CLF level, i.e., each CLF will be assigned to treatment or control group. Stratified random sampling process ensures that equal numbers of each block (an administrative unit above CLF) in treatment and control.
Randomization Unit
Clusters at the level of CLF
Was the treatment clustered?
Yes

Experiment Characteristics

Sample size: planned number of clusters
30 CLFs
Sample size: planned number of observations
30 clusters, and 300 participants
Sample size (or number of clusters) by treatment arms
15 treatment clusters and 15 control clusters
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Our sample size is based on similar previous studies. This being a phase I study, we leaned towards a smaller sample to get a quick estimate of how effective the Facebook group is. Three benchmark papers5,6,7 was used to estimate the per-arm sample and cluster size required for the JEEViKA Facebook Groups Evaluation (power = 0.8, alpha = 0.05). All three papers conducted a cluster randomised controlled trial with frontline health workers in Bihar, India. Their target sample was similar to JEEViKA’s health and nutrition workers, who are also based in Bihar. The outcome indicator of interest was job performance, and effect sizes from secondary outcomes including job satisfaction and job confidence were also extracted. Since none of these papers revealed the intra-cluster correlations of their sample, we estimated sample size assuming three potential ICCs: 0.05, 0.1, and 0.2. Power analysis gives us sample estimates between 35-442 per arm and 1-16 per cluster.
Supporting Documents and Materials

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IRB

Institutional Review Boards (IRBs)

IRB Name
Institutional Review Board, Ashoka University
IRB Approval Date
2021-07-10
IRB Approval Number
NA
Analysis Plan

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Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials