Intervention (Hidden)
Setting and Sample
Our partner is Michigan Works! Southwest (MWS), which operates federally-funded American Job Centers in Branch, Calhoun, Kalamazoo, and St. Joseph counties. MWS provides a variety of services under the Wagner-Peyser Act Employment Services, Workforce Innovation and Opportunity Act (WIOA), Trade Adjustment Assistance (TAA), and cash assistance programs. Only the five percent of clients who qualify for WIOA, TAA, or cash assistance programs receive intensive, one-on-one job search assistance. The remaining 95 percent, who qualify only for Employment Services, receive little tailored support. MWS staff believe that these clients' limited information about job opportunities hampers their job search. We focus on individuals eligible only for Employment Services, as the intervention is likely to have the largest impact and interpreting the results is more straightforward for this group.
Intervention
The RCT randomly provides some MWS clients with access to a website and smartphone app that provides tailored information about occupations providing relatively high wages and strong employment growth, along with nudges to search and apply for jobs. The control group receives general information. The main steps of the intervention are:
1) Job seekers who visit MWS complete an intake survey as part of the standard operating procedure. (Details on all surveys are provided below.) All individuals receive a username and link to the website/app via email and text message.
2) Individuals sign into the website/app using a MWS computer or their own computer or smartphone. Individuals complete a short baseline survey that measures their perceptions of labor market opportunities.
3) After individuals complete the baseline survey, we randomly assign them into one of two treatment groups or the control group. For treatment group A, the website/app provides tailored information, based on answers to the intake survey, about the occupations estimated to offer relatively high wages and strong employment growth. (We describe the statistical model that produces these estimates below.) We provide a range of predicted wages that individuals might earn in each occupation, plus links to current job postings from Indeed, one of the largest job sites in the US. For treatment group B, we provide information about the same occupations as in treatment group A, but we do not provide predicted wages in each occupation. For both treatment groups, we only provide information on \textit{relevant} occupations, defined as those in which a sizable number of workers with the same background characteristics are employed (to take an extreme example, we will not provide information about physician jobs to individuals with only a high school degree). Having two treatment groups allows us to identify whether the effects stem from narrowing down the set of all possible occupations to this relevant set (as is done for both treatment groups) or from providing quantitative predictions about wages in each job (done only for treatment group A). Individuals in both treatment groups can use the website/app whenever they want. The website/app sends regular email and text messages that encourage individuals to search for a job.
For the control group, the website/app provides general information -- a list of websites where jobs are posted, such as Indeed and Pure Michigan Talent Connect -- currently provided to MWS clients.
4) Short weekly text message surveys ask individuals about job search activity. An endline survey asks more questions about their employment situation.