Intervention(s)
The couples-based intervention, titled “Let us Grow Together: Economic Wellbeing for Families”, consists of six community group sessions targeted at a group of fifteen spouses. Rather than addressing individuals separately, the intervention is designed for both husbands and wives, treating them as a family unit to foster collaboration, encourage joint decision-making, and promote more gender-equitable household dynamics. Complementing the focus on spouses, the curriculum also includes gender-segregated components to provide participants with a safe space for personal reflection and critical discussions on sensitive topics such as violence, gender norms, and financial stress.
The six sessions of the curriculum integrate gender-transformative approaches with financial literacy and economic empowerment training. Drawing on the design of previous financial literacy programmes—including those tailored for IPV survivors—the intervention aims to enhance couples’ financial knowledge and self-efficacy, foster healthy household financial discussions, and strengthen family financial resilience. Core modules cover:
(i) drafting a monthly household budget,
(ii) tracking of monthly expenses,
(iii) understanding the importance of emergency savings,
(iv) learning about interest rates in the context of both debt and savings,
(v) evaluating different saving and investment strategies, and
(vi) devising a family savings goal and saving plan.
Beyond financial literacy, the curriculum incorporates gender-transformative content to challenge traditional gender norms that position men as financial providers and women as caregivers and homemakers. It promotes non-violent communication for de-escalating conflicts, encourages women’s engagement in financial matters, and supports positive attitudes towards female employment. Here, core modules cover:
(i) examining the distribution of paid and unpaid labour between spouses,
(ii) deconstructing societal expectations of the “ideal man”, and “ideal woman”,
(iii) introducing conflict resolution skills and non-violent communication skills,
(iv) raising awareness about economic control and abuse.
The intervention incorporates additional design features proven to enhance the effectiveness of financial literacy programmes in low-resource settings. First, to accommodate potentially low literacy and numeracy levels, financial training modules use simple, easy-to-remember rules of thumb and heuristics. Second the intervention prioritises an “active learning” approach over traditional lecturing, fostering engagement through illustrated case studies, role plays, group exercises, and visual and tactile elements to reduce cognitive load. Third, the intervention promotes active practice and reinforcement of new skills and behaviours through integrated homework exercises, which participants receive at the end of each session and later reflect on—sharing experiences and challenges—at the start of the next session. Additionally, in line with gender-transformative programme design, the intervention actively involves husbands as changemakers rather than positioning them as obstacles to women’s financial autonomy. It emphasises the benefits of teamwork, challenges the male breadwinner norm, and promotes an equal partnership model where both spouses contribute their unique strengths.
Lastly, the intervention will be designed to be low-cost and thus possibly scalable, ensuring its relevance for broader programming and policymaking across India and potentially in other LMIC settings. This is achieved through a "train-the-trainer" approach, which leverages existing community resources and leaders. By fostering local ownership, this approach enhances the programme’s ability to adapt to local circumstances, ensuring high acceptability and cultural appropriateness within the target community. Additionally, the intervention incorporates a digital component in the form of SMS reminders, reinforcing key lessons from the programme curriculum. This aligns with a growing body of literature highlighting the effectiveness of technological interventions—an area that has gained particular momentum during the COVID-19 pandemic—in the prevention of and response to intimate partner violence. Specifically, spouses will receive two SMS reminders following each community session. The SMS reminders will be sent out five and ten days after each session These messages will reiterate key takeaways, provide concise rules of thumb, and remind participants of small joint activities (e.g., creating a monthly savings plan) to complete at home, promoting sustained engagement and practical application of the programme’s principles.